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October 8, 2003. Hilton Head Island, South Carolina
Revolution D Announces National Launch of AgilityXPTTM
Desktop Edition, Changes the Face of Email
Revolution D's flagship solution, AgilityXP Desktop Edition,
gives enterprises of all sizes the ability to apply their interactive brand to
every email, every time.
Successful organizations use every opportunity to promote their brand through
traditional print media like letterhead, signage and advertising. More
recently, the Internet has extended brand reach through the use of interactive
media like static and dynamic web sites, online advertising and high-volume
email marketing. With nearly 90% of email recipients able to view standard HTML
within their email application, Revolution D is leading a new category of
identity marketing.
A departure from database driven, high-batch email marketing solutions that
typically reside on a single workstation in an enterprise, AgilityXP Desktop
Edition is designed for use on every email user's desktop, and enables the
simple and easy branding of daily email correspondence.
"The use of letterhead for printed correspondence is a universal corporate
imperative. We believe branding email correspondence will follow the same
path", says Donna Bennett, President of Revolution D. "When you consider that
branded email correspondence is interactive and can drive significant traffic
to your web site, it becomes clear that enterprises are missing an
extraordinary opportunity with the billions of emails they send every day."
Through a unique combination of a WIN32 application installed on the client, and
a Microsoft .NET web-services component, enterprises now have the ability to
centrally control and deploy an email brand standard.
"We are thrilled to have built our solution using Microsoft core technologies",
says Joe Mezera, Vice President of Engineering for Revolution D. "The use of
.NET technology ensures scalability and limitless expansion of the product
feature-set."
Tightly integrated with Microsoft Outlook , AgilityXP Desktop Edition enables
the use of 'BrandScapesSM' -
custom designed HTML pages that wrap around every outbound email your employees
send. Each BrandScaped message contains the organization's logo and unique
visual images that reinforce brand identity. Equally important, BrandScapes
contain 'LaunchPads' that direct readers to specific areas of
their website when clicked.
Customers can take full advantage of the visual power of interactive daily email
branding by leveraging Revolution D's growing network of authorized BrandScape
Design Partners, by designing BrandScapes in-house, or by using
their own creative agency.
Contact:
Lei Taylor
(843) 785-7383 x100
All company names and products mentioned in this release are trademarks or
registered trademarks of their respective holders.
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