AgilityXP is the heart. BrandScapes are the soul.

Developing one or more BrandScapes customized to your enterprise's identity and your unique communication needs is central to implementing AgilityXP^TM.

To ensure high quality BrandScape development, customers may:

• Select from our BrandScape Design Partner referral list
• Use their own creative agency
• Develop their BrandScapes in-house

BrandScapes utilize standard HTML, designed with commonly used HTML and image editors. Due to the highly specialized nature of interactive branding for email, we recommend the use of a trusted interactive agency or pre-qualified BrandScape Design Partner for the creation of all BrandScapes. A good place to start when selecting your BrandScape creation resource is whoever has completed the most recent design of your web site, as BrandScapes should be a natural and seamless extension of your existing interactive brand identity.

Work Directly with Your Creative Resource

Customers work directly with their creative resources to establish requirements, agree on terms and review and approve final BrandScapes.

The design of your BrandScape is determined by its function in your enterprise. Many AgilityXP customers soon discover the utility of multiple BrandScapes, each specifically designed for a different business purpose varying by:

• Function (letterhead, postcard, thank you, sales letter, proposal cover, memo, support response, signature file only)
• Recipient class (vendor, customer, partner, employee)
• Sender's role (support personnel, field sales, human resources)
• Product or Product group (services, products)
• Event / Specific promotion (annual sales conference, product announcement)

An experienced interactive agency is best suited to build your initial BrandScape(s). They will also ensure that BrandScapes are kept current in keeping with your overall interactive marketing strategy. Designed and deployed correctly, BrandScapes will quickly become an integral part of your business system.

Posting of all customer-approved BrandScapes occurs online by the creative resource. Once a BrandScape is posted to the customer account, an end-user Account Administrator has the ability to activate the BrandScape and assign it to a user, group of users or globally.

Ready. Set. Send.

End-users can easily set a default BrandScape, and can change the BrandScape at anytime during message creation. This end-user-level control, in tandem with support for unlimited BrandScapes, ensures the right branding and appropriate interactive links are sent with every outbound message.