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Active BrandScape Technology® allows data elements to dynamically
populate the html 'wrapper' - or BrandScape -- at the time of send. It is most
commonly used to standardize signature files across a group of email users or
company-wide. Both User-level and Account-level data elements are supported, as
are multiple data types. Send
yourself a sample.
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User-level Tags |
Account-level Tags |
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Description
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These tags are used to dynamically populate BrandScapes at the
time of send with the sender's personal information. |
These tags are used to dynamically populate the BrandScapes of
anyone using a BrandScape that contains them. They are NOT specific to
an individual user. |
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Purpose
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To personalize outbound e-mail with data specific to the
sender. |
To simplify the process of updating elements within a
BrandScape that are subject to change, without having to change the underlying
html. |
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Use Cases
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Standardize the look of signature files across the enterprise;
populate other sender-specific data like professional certifications, awards,
photograph of the sender, etc. |
Populating images or data elements that pertain to many users,
and which are subject to change frequently. Examples include;
employee-of-the-month, featured product-of-the-week, featured partner, featured
case study, most recent press release, etc. |
| Active BrandScape Field Types |
Description |
| Data elements (pre-defined) |
First Name, Last Name, Phone, Mobile, Fax, E-mail, Address |
| Data elements (user-defined &
administrator-defined) |
Additional dynamic data not available in the pre-defined data
elements (e.g. professional certification) |
| URLs (hyperlinks) |
Enables easy change of the destination URL from an interactive
link in a BrandScape
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| Colors |
Enables a color to be dynamically populated (e.g. Business
Unit A has red borders in their BrandScape, Business Unit B has blue borders) |
| Images |
Enables images like an individual's portrait or hand-written
signature to be dynamically populated into a BrandScape at the time of send. |
Want to see Active BrandScape Technology® in action?
Send yourself a sample.
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